A Patagonia film

Artifishal is a film that explores the high cost—ecological, financial and cultural—of our mistaken belief that engineered solutions can make up for habitat destruction. The film shows the impact of fish hatcheries, and the extraordinary amount of public money wasted on an industry that hinders wild fish recovery, pollutes our rivers and contributes to the problem it claims to solve.

The film also dives beneath the surface of the open net fish farm controversy, as citizens work to stop the damage done to public waters and our remaining wild salmon.

Artifishal brings into sharp focus the plight of wild fish due to hatcheries and fish farms. The film takes us inside hatcheries in California, Washington, Oregon and Idaho, where we witness the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out in massive numbers. In a beautiful fjord near Alta, Norway, the underwater destruction and

disease caused by an open-water fish farm are seen firsthand as activists record the devastation. “Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” notes Yvon Chouinard, Patagonia founder. “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.”

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